Jarred Boyle and Tracy Lassen of Moxie Distribution
Adairsvlle, Ga.—Max Woods Floors (formerly Max Windsor USA) has appointed Moxie Distribution of Phoenix as its exclusive, full-line distributor for the state of Arizona.
Josh McGrane, executive of Max Woods, characterized the Moxie organization as “great young businessmen with an eye to the future. Tracy Lassen and Jarred Boyle, co-owners of Moxie, have a fresh, exciting industry view in which service to dealers takes precedence over any other factors.
“As a fairly new company, Moxie has made strong inroads in the market, and is recognized by customers as an aggressive team with compelling new ideas,” he added.
MaxWoods will be servicing Moxie from its Commerce, Calif. distribution center, as well as on a direct-container basis from China.
Tracy Lassen, Moxie’s COO, said, “We are really pleased to be associated with the Max Woods hardwood line. Like us, the company is fairly new, and recognizes that it takes superior new product styling and marketing savvy to capture the attention and imagination of retailers. We will help each other to make that happen in Arizona.”
Jarred Boyle, president of Moxie, echoed Lassen’s enthusiasm.” We have seen some of the products these guys are taking to market. They’re a breath of fresh air, and will enable us to bring innovative marketing concepts to Arizona.”
Moxie will run the line under the MaxWoods label. Sample placement is due to begin in November and be completed by January.