Dalton–North American Precis Syndicate Inc. (NAPS) has awarded the World Floor Covering Association (WFCA) its 2016 Golden Thinker award for outstanding editorial achievement, the WFCA announced. The award was presented to WFCA and its public relations agency of record, Story Dept., for exceptional media coverage in connection with the Association’s 2015 flooring awareness campaign achievements.
WFCA said the Golden Thinker award is given to only one quarter of 1% of companies nationwide and this is the 10th consecutive year that NAPS has presented the award to WFCA for one of its public relations initiatives.
NAPS representatives said the WFCA consumer awareness program received extraordinarily high placement volume with 2,740 articles reaching over 60-million consumers, the WFCA stated. Average placement is 600 articles. More than 45% of the WFCA’s editorial coverage was generated in the most competitive media markets—the nation’s top 50 cities.