Mirage launches Escape, DreamVille collections

Home News Mirage launches Escape, DreamVille collections

Saint-Georges, Canada—Mirage has introduced two new collections: Escape and DreamVille. The Escape collection features brushed and engraved surfaces, while the DreamVille collection contains highly textured floors with matte finishes and rich, natural character woods.

The Escape collection is available in red oak and maple in classic, engineered and lock technologies with a Cashmere finish. The shades in the collection are neutral earthy tones ranging from pale brown to golden, adding warmth to any space. Laguna, Carmel, Cold Springs, New Haven, Providence, Destin, Stillwater and Mystic Island all have character marks and pronounced color variations, for natural-looking wood that harkens back to simpler times.

The DreamVille collection is offered in a muted brushed oak and an engraved maple with variations in color and texture for a distinctive look. The seven new colors are now available with DuraMattX, a highly resistant matte finish that enhances the wood’snatural appearance by bringing out the grain and character marks.

“Aspen, Florence, Key Largo, Morro Bay, Hermosa, Hilo and Capitola are new colors that are very much on-trend: floors that look natural and have lots of character, neutral tones with wide planks, and a matte finish,” said Brad Williams, vice president of marketing at Boa-Franc, the makers of the Mirage brand.  “The DreamVille collection evokes towns where you can go to relax and recharge and carries the Mirage seal of quality so valued by our customers.”

The collection comes in engineered and TruBalance technology on oak or maple in 5-inch, 6½-inch and 7¾-inch widths with DuraMattX finish, and is available in some territories only.

For all the details, see the Mirage website from February 2020.

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