Mannington reflects on Phenix acquisition

Home Home Feature Mannington reflects on Phenix acquisition

Mannington’s Adura product

Salem, N.J.—One year ago, Mannington Mills announced it had acquired Phenix Flooring and Pharr Fibers and Yarns, a move that propelled Mannington into the residential carpet business for the first time in the company’s 105-year history. 2020 may not have seemed like the ideal time to integrate new businesses under the Mannington Mills umbrella. However, the company said it has weathered the storm and is seeing the benefits of its union emerge from behind the clouds this past year has brought.

“The acquisition was finalized in the last week of January 2020, just before the whole world shut down due to COVID-19,” said Russell Grizzle, president and CEO, Mannington Mills. “We could never have anticipated what was to come, but I think we have come through it exceptionally well, and better as ‘One Mannington’ than we could have as individual entities.”

The flooring industry was hit hard as the pandemic set in but rebounded during the summer and fall. “Everyone was staying home, which became a place for families to work, live and play,” Grizzle added. “Vacations were put on hold and homeowners were allocating their disposable income dollars to remodeling instead of other activities like traveling.”

Zack Zehner, president of Mannington Residential, added that after a rough start, the market adjusted to the pandemic in the second half of 2020. “We saw historic strength in existing home sales and new home construction, which has driven tremendous momentum for both hard and soft surface,” he said.

Adding to the momentum and strength of the acquisitions, the company said, are the synergies around Microban antimicrobial technology. “A few years ago, when Phenix entered into an exclusive agreement with Microban for use on residential carpet, we did so because Microban is a leader in antimicrobial technology and a brand that has tremendous consumer awareness,” said Mark Clayton, president of Phenix Flooring. “Little did we know how relevant that topic would become in 2020. Mannington has leveraged this relationship and is now rolling out Adura products with Microban. It’s very exciting for us, it’s exciting for our retail partners and it’s exciting for consumers as it answers a very timely concern around cleanliness in the home.”

Grizzle added, “I continue to be so humbled and impressed by the hard work of our associates, as well as our customers, during this time. They’ve shown grit and resilience in the face of changing times—and I don’t just mean the pandemic, but the integration of Phenix and Pharr. In all respects, the integration has been a success: business synergies, like the partnership with Microban, are taking hold and cultural fit between the organizations could not be better. We’re incredibly optimistic about our future and the opportunities that lie ahead.”

Must Read

NWFA completes 55th R.I.S.E home

St. Louis, Mo.—The National Wood Flooring Association (NWFA) provided flooring for its 55th home in support of the Gary Sinise Foundation R.I.S.E. program (Restoring...

Aquafil’s Econyl nylon available on Material Bank

Cartersville, Ga.—Aquafil, maker of Econyl regenerated nylon, is now included on Material Bank, the largest material marketplace for the architecture and design industry. According to...

Technology: Dealers leverage cloud-based software

By Nicole Murray Software systems used in the flooring industry are designed to make retailers more efficient and profitable in many of their day-to-day...

‘Tribe building’ forges customer loyalty

By Jim Augustus Armstrong In my last column, I said the holy grail of local search is for your business to be in the top...

The Real Wood Coalition, part 6

Following is the sixth edition of the Real Wood Coalition editorial coverage, which can also be seen in the April 26/May 3 print edition of FCNews....

Patcraft launches States of Water, Textile Technique

Cartersville, Ga.—Patcraft introduced its newest soft surface collection, "States of Water," and a new carpet tile collection, "Textile Technique." States of Water The company said its...
Some text some message..
X