Washington, D.C.—The North American Laminate Flooring Association (NALFA) announced a stunning rebound in laminate category sales for 2020.
For the full year, the NALFA said its members, who represent most of the laminate flooring sold in North America, saw sales rise by 14%. Sales started strong in the year and then surged in the Q3 and Q4 2020, rising over 26% vs. 2019 in those two quarters. Multiple retailers and contractors have noted a return by consumers to the category due to technological advances and the outstanding durability of the product, according to the NALFA.
NALFA’s general counsel, David Goch, whose team at Webster, Chamberlain & Bean, LLP, is responsible for compiling the association’s quarterly statistical reports, stated, “maintaining strict protocols regarding the confidentiality of the individual company’s information and the process ensures that this important market indicator is both reliable and useful to the industry; particularly during this uncertain and challenging period.”
Dan Natkin of Mannington Mills, Inc., and president of the NALFA, added, “Retailers and contractors are realizing what we’ve said all along, laminate’s life cycle is far from over. It is a truly outstanding product category and recent advances in water resistance and visual innovation are drawing in new consumers.”