Dalton—Anderson Tuftex (A/T), premium hardwood, carpet and custom rugs brand of Shaw, has released a message of confidence and stability in response to recent news on the sale of the Stainmaster brand. Assuring its customers that the style, design, quality and service of all its premium carpets has not changed, the brand reported it will continue using both internal and external fiber suppliers to manufacture its industry-leading carpets and custom rugs.
“Anderson Tuftex has long been synonymous with style and design and promises a simple floor buying experience with intentionally designed hard and soft surface styles that are crafted with care,” explained Tim Baucom, president and CEO, Shaw Industries. “It’s something our customers know and love about our A/T brand, and nothing about that has changed or will change. A/T’s portfolio of pet-friendly products will continue to offer our customers and consumers the industry’s most innovative and inspired designs.”
Working closely with customers, the brand said it will replace existing Stainmaster PetProtect branding on samples and displays. The brand said it has already begun developing both online and in-store marketing assets for its own, all-new pet-friendly label. New messaging will drive the momentum of A/T’s in-demand, pet-friendly carpets and custom rugs, designed to meet the performance demands of households with pets without compromising the elevated style, color and patterns that are a signature of the brand’s intentional craftsmanship.
Customers are urged to keep existing samples on the floor, as a streamlined and straightforward process for converting samples will be communicated directly by their A/T sales representatives in the coming days. A/T customers will get the opportunity to help build a new, preferred pet-friendly label, specifically for independent retailers across the country.
Shaw has a comprehensive fiber offering of Endurance High Performance PET, Anso nylon and nylon 6,6. The company reported the continuity of its fiber supply is not at risk and customers can have confidence that A/T products will not be negatively impacted.
Three key points Shaw executives said they want to make sure customers hear, loud and clear:
- A commitment that customers will not see any change in service.
- The brand will honor product performance and warranties on all impacted styles.
- Any marketing or messaging changes will be intentional and transparent.
Any customers with questions or concerns should call their Anderson Tuftex sales representative for more information.