Universal Fibers launches new brand expression, website

Home Categories Carpet Universal Fibers launches new brand expression, website

Bristol, Va.— Universal Fibers, a leader in the production of high quality, solution-dyed synthetic filament-based fibers for the flooring industry, announced the debut of its new visual elements, logo and brand that accompany the re-launch of its website.

Along with a site that’s easy and inspiring to use on both desktop and mobile devices, the company said, visitors will have an experience that fully expresses its commitment to color, creativity and collaboration. “In business as in life, it’s what’s on the inside that counts,” said Jennifer Roundtree, global marketing and brand manager at Universal Fibers. “But there comes a time when you want to make sure what’s on the outside matches up. Our new logo and color scheme emphasizes the warmth and creativity that make our people some of the best collaborators in this industry.”

According to the company, the new “woven U” logo is meant to celebrate texture and the creativity of designers around the world as they weave Universal Fibers’ unique, sustainable products into designs for offices, hospitals, schools, automobiles and many other applications. In addition, the company said the warm, new brand colors underscore Universal Fibers’ enduring commitment to provide the industry’s best choice in color and texture.

“We’re excited to launch the new site and new look,” said Phil Harmon, president of Universal Fibers. “Our customers and designers continue to inspire new ideas and innovations through our collaborations, stimulating us to create and deliver the best solutions to help bring their product visions to life. After all, our success relies on this creativity.”

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