Diamond W acquires Prime Premium WPC brand

Home News Diamond W acquires Prime Premium WPC brand

Prime PremiumCity of Industry, Calif.—Diamond W Supply, a Tarkett company, has acquired Prime Premium Waterproof Flooring from Virginia Hardwood. The company can now offer the best-selling line to customers in Northern California while also continuing to serve customers in Southern California, Arizona and Nevada. The transition will be effective Jan. 1, 2022. 

“Prime Premium is a natural fit with Diamond W’s portfolio and our customers,” said Paul Walker, president of Diamond W. “We are thrilled to introduce such an exceptional product to new markets and remain committed to a seamless transition for existing customers.”

Prime Premium is an 8mm-thick WPC flooring product with an attached pad. The collection boasts 30 wood-look visuals across various species that feature EIR and hand-scraped finishes. The line features the Välinge 5G installation system. 


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