Shaw’s much-anticipated return to TISE lives up to the hype

Home News Shaw's much-anticipated return to TISE lives up to the hype

Las Vegas—That’s a wrap for TISE 2022, and Shaw’s residential and main street brands—Anderson Tuftex, COREtec, Philadelphia Commercial and Shaw Floors—said they lived up to the hype. During the event, the flooring leader invited customers to celebrate its return, after a 15-year hiatus, with show-stopping demos and an immersive, interactive booth experience that won Best Large Booth Design at the event.

“The Shaw space on the TISE show floor was an ideal example of how we have reimagined product selection online and in store, with storytelling integrated into the experience,” said Nina LoCicero, vice president of marketing and digital commerce for Shaw’s residential division. “Everything last week was created as a way to illustrate how we are actively driving and delivering highly qualified leads to our retailers. The space was designed to be an immersive customer experience, and we’re thrilled and honored to have our efforts recognized with a Best of TISE 2022 Award.”

If you couldn’t make it to the show or missed any of the excitement in the Shaw space, check out the FCNEWS LIVE at Surfaces coverage.

Must Read

Shaw Industries, Encina announce carpet recycling partnership

The Woodlands, Texas — Encina Development Group, a producer of ISCC+ circular chemicals from end-of-life plastics, has announced a new recycling partnership with Shaw...

What’s new with moldings, accessories, sundries

As flooring professionals know all too well, a job isn’t complete until the proper finishing touches—moldings, accessories, sundries—have been installed. With so much importance...

Pergo Extreme expands product offering

Calhoun, Ga.—Pergo Extreme is continuing to expand its portfolio with 16 new introductions and advancing its existing waterproof warranty by adding WetProtect technology to...

How some flooring dealers make ecommerce work

The idea of ecommerce is still in its infancy within the world of flooring. While the concept has found success within some home improvement-related...

CFI, NWFA recognize FCEF training program

Dalton—The Certified Flooring Installer (CFI) program and the National Wood Flooring Association (NWFA) will offer credit toward their certifications for students completing the Floor...

CARE to increase carpet differential assessment

Dalton—CalRecycle directed the California Carpet Stewardship Program (CARE) to increase the carpet differential assessment effective April 1, 2023. The increase is necessary, according to...
Some text some message..