Mirage adds new lines, colors

Home News Mirage adds new lines, colors

Saint-Georges—Mirage announced two new collections—Chevron and Elemental—and the addition of new colors in its popular DreamVille, Flair and Herringbone collections.

“Today’s trends are still oriented toward return to nature and matte floors that express the natural authenticity of wood,” said Brad Williams, VP of sales and marketing, Mirage. “That is what our new products evoke. They will meet the requirements of the most daring in terms of design as well as the most traditional and while offering a timeless and sought-after look.”

Chevron & Elemental

The pleasing geometry of Chevron is designed to bring elegance and a luxury feel to any room to create an unrivalled illusion of movement with its 24-7/16-inch-long fixed boards. The Chevron collection is available in five bold patterns and in 11 trend-forward colors in brushed white oak in TruBalance technology in 5-inch width with DuraMatt finish. Already available in some territories, the Elemental collection is now part of Mirage’s standard product offering. It features six timeless colors on Elemental-grade maple or red oak to bring a distinctive look that captures the natural beauty of wood featured in its simplest expression. The collection is available in Classic technology, which has forged the reputation of Mirage quality, in 3-1/4-inch width with Cashmere finish.

New colors

MirageThree new colors—Bow Valley, Loveland and Tofino—have been added to the DreamVille collection to offer a nine-color palette of natural tones that provide a distinctive look. Evoking hideaways in paradise, this collection is distinguished by its brushed oak with a felted appearance enhanced with the DuraMattX finish, exclusive to Mirage. All three colors come in Engineered technology in 5-inch width and Classic technology in 4-1/4-inch width. The entire DreamVille collection is now available in Classic technology, in 4-1/4-inch width, for an even broader product lineup. With boards made of 100% hardwood, this technology represents sure value. It can be nailed or stapled, provides exceptional durability and offers a range of distinctive looks.

Inspired by natural phenomena and characterized by the authentic grace of wood, the Flair collection introduces Patina, a new color defined by richness and a surface that has developed remarkably over time. Its very pale hue, both natural and earthy, is designed to add warmth and luminosity to any room. Patina is available in maple character with TruBalance technology in 5, 6-1/2 and 7-3/4 widths, Classic technology 4-1/4 and Herringbone 5 inches with DuraMatt finish.

The Herringbone collection also adds five of Mirage’s most popular colors. Isla, Rocking Horse and Carousel—available in brushed white oak—as well as Château and Treasure—available in brushed red oak—are now available in this collection.

Whether shaping unusual patterns or making symmetry come to life, Herringbone is the trendsetting collection preferred by industry professionals. A choice of six timeless designs is featured in TruBalance technology in 5-inch width with 20-inch-long fixed boards.

Must Read

Tarkett refreshes Renewal series

Solon, Ohio—Tarkett has expanded its nature-inspired Renewal Series with two new prints. Inspired by the outdoors, the new designs, Veiled Grove and Ebbing Waves,...

Starnet announces new board members, officers

Columbus, Ohio—On May 20, 2023, Starnet Worldwide Commercial Flooring Partnership held a shareholder meeting for its voting stockholders of record. During the meeting the...

Daltile selected for Chip Wade’s new ‘Pinhoti Peak’ show home

Dallas, Texas—Expert craftsman and celebrity designer, Chip Wade, recently completed the year-long design and build of his ultimate show home, “Pinhoti Peak,” in the...

Lucida Surfaces promotes Herzog to regional sales manager

Wayne, N.J.—Lucida Surfaces has named Jacob Herzog regional sales manager. With this promotion, Herzog will be responsible for overseeing the North Jersey and New...

Mohawk Industries ranked among America’s Climate Leaders

Calhoun, Ga.—Mohawk Industries has earned a place among America’s Climate Leaders presented by USA Today. Mohawk was the only flooring manufacturer among the businesses...

Alan Greenberg Charity Golf Fundraiser to kick off in September

Adairsville, Ga.—The annual Alan Greenberg Charity Golf Fundraiser will take place on Sept. 13, 2023. This year will be the 21st year of hosting...
Some text some message..