Mohawk Group’s Difinity products now carbon negative

Home Commercial Mohawk Group's Difinity products now carbon negative

Dalton—With Mohawk Group’s commitment to The Climate Pledge through its Beyond Carbon Neutral program, the manufacturer remains steadfast in achieving Net Zero carbon emissions by 2040. For this reason, all soft surface styles produced on the Definity platform are now officially 100% carbon neutral with an additional 5% carbon offset.

“Definity has long been known in the market for its capabilities in design customization and superior performance,” said David Duncan, senior vice president at Durkan, Mohawk Group Hospitality.”With the advances in our manufacturing processes and ongoing commitment to sustainability, now we’re even better equipped to tell the full story. We are proud to be able to showcase to our customers how Definity truly is the new standard in sustainable luxury hospitality carpeting; and in how specifying these styles, they are joining us in our sustainability journey.”

Definity integrates precision sculpting technology that is said to be capable of producing the highest definition of multi-level texture, pattern and color ever achieved in high-end hospitality carpet. One of Definity’s many distinguishing characteristics is found at the fiber level. The ColorStrand fiber used to create the platform outclasses wool in every category of sustainability, including embodied carbon emissions, water consumption, and non-renewable energy use.

Proudly manufactured in the United States, Mohawk Group Hospitality’s locally-sourced, domestic production of Definity drastically reduces lead times and lowers carbon emissions in the distribution process compared to imported products. The luxury carpet platform offers one of the largest selections of products that have associated health and environmental transparency documentation, including a Declare label, Environmental Product Declaration (EPD), Health Product Declaration (HPD), Green Label+, and NSF140 certification. Additionally, Definity products are recyclable at end-of-life through Mohawk’s ReCover program.

“This exclusive carpet manufacturing technology is beyond carbon neutral, beyond Axminster, and ultimately beyond whatever the imagination could dream,” Duncan added. “We come alongside our clients every day to help them create beautiful hospitality interiors – spaces that are designed with the environment and the end user experience not only in mind, but at the forefront of everything we do.”

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