Ecore launches first performance vinyl tile line

HomeNewsEcore launches first performance vinyl tile line

performance vinyl tileLancaster, Pa.—Ecore has launched its first performance vinyl tile (PVT), Heritage Motivate, a new high-performance and visually appealing flooring surface. According to the company, the offering was designed to be safer, quieter and more ergonomic than traditional LVT products.

“We’ve created a vinyl tile product that simply performs better,” explained Bo Barber, executive vice president of sales and marketing at Ecore. “With Heritage Motivate, you get realistic wood visuals with the same, exceptional Ecore performance you expect but in plank format. This groundbreaking new offering is sure to be a transformative product in the flooring industry.”

The performance vinyl tile features a fiberglass-reinforced 2mm vinyl surface layer bonded to a 5mm vulcanized composition rubber (VCR) base layer, a 21-mil wear layer that provides commercial grade durability paired with the in-demand looks of realistic wood. The true-to-life visuals of the surface layer offer natural wood variation among the planks for an authentic woodgrain look with backing by a Motivate base layer to provide excellent safety and ergonomic performance.

Heritage Motivate is said to be safer and more ergonomic than traditional LVT products with an absorption of impact energy (force reduction) of 10.6% and a useful return of impact energy (energy restitution) of 66.7%. Ideal for a full range of interior applications from health and wellness facilities to offices, education, fitness spaces, schools, retail locations, living spaces and more, it’s easy to install, ergonomic underfoot and easy to clean and maintain.

Available in 10 natural wood tones, Heritage Motivate planks provide a safe, durable, high-performance and visually appealing flooring solution perfect for nearly any space.

Must Read

Locking systems aim to ease the task at hand

Floor covering manufacturers often get the bulk of the credit when it comes to fresh looks, trendy styles and award-winning designs. Rightly so, given...

Mohawk’s Smartstrand named Asthma & Allergy Friendly Certified

Washington, D.C.—The Asthma & Allergy Friendly Certification Program announced that Mohawk’s SmartStrand portfolio with Pur-Ease technology earned the Asthma & Allergy Friendly Certification as...

Somnigroup International Inc., to acquire Leggett & Platt

Carthage, Mo.—Somnigroup International and Leggett & Platt announced that the companies have signed a definitive agreement pursuant to which Somnigroup will acquire Leggett & Platt...

FCA Network holds annual convention

San Antonio—FCNews was here over the weekend for the 28th annual FCA Network convention, which was themed “Communicate, Collaborate & Empower.” FCA Network is among...

Laminate: Leveraging good/better/best sales strategies

In today’s competitive retail environment, dealers are under constant pressure to differentiate their offerings, improve margins and simplify the buying process for consumers who...

AHF Products to showcase new innovations at NWFA Expo 2026

Orlando, Fla.—AHF Products will showcase a lineup of hardwood flooring and installation solutions at NWFA Expo 2026, being held here April 21–23. The new offerings...
Some text some message..
X