Ecore launches first performance vinyl tile line

HomeNewsEcore launches first performance vinyl tile line

performance vinyl tileLancaster, Pa.—Ecore has launched its first performance vinyl tile (PVT), Heritage Motivate, a new high-performance and visually appealing flooring surface. According to the company, the offering was designed to be safer, quieter and more ergonomic than traditional LVT products.

“We’ve created a vinyl tile product that simply performs better,” explained Bo Barber, executive vice president of sales and marketing at Ecore. “With Heritage Motivate, you get realistic wood visuals with the same, exceptional Ecore performance you expect but in plank format. This groundbreaking new offering is sure to be a transformative product in the flooring industry.”

The performance vinyl tile features a fiberglass-reinforced 2mm vinyl surface layer bonded to a 5mm vulcanized composition rubber (VCR) base layer, a 21-mil wear layer that provides commercial grade durability paired with the in-demand looks of realistic wood. The true-to-life visuals of the surface layer offer natural wood variation among the planks for an authentic woodgrain look with backing by a Motivate base layer to provide excellent safety and ergonomic performance.

Heritage Motivate is said to be safer and more ergonomic than traditional LVT products with an absorption of impact energy (force reduction) of 10.6% and a useful return of impact energy (energy restitution) of 66.7%. Ideal for a full range of interior applications from health and wellness facilities to offices, education, fitness spaces, schools, retail locations, living spaces and more, it’s easy to install, ergonomic underfoot and easy to clean and maintain.

Available in 10 natural wood tones, Heritage Motivate planks provide a safe, durable, high-performance and visually appealing flooring solution perfect for nearly any space.

Must Read

NWFA completes 85th R.I.S.E. home with Gary Sinise Foundation

St. Louis, Mo.—The National Wood Flooring Association has provided flooring for its 85th home in support of the Gary Sinise Foundation R.I.S.E. program. The home...

Tile of Spain highlights macro trends shaping interior design

Miami, Fla.—Tile of Spain, the international brand representing more than 100 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturers Association (ASCER), identified...

Unilin prevails against Vilox

Waregem, Belgium—A jury in the U.S. District Court for the Eastern District of Texas ruled in favor of Unilin in a patent case against...

Shaw’s Candi Hampton receives IWBI Visionary Leadership Award

Dalton—Candi Hampton, vice president of global sustainability at Shaw Industries, received the 2025 IWBI Visionary Leadership Award from the International WELL Building Institute. The award recognizes individuals who advance...

Stonepeak publishes EPD/HPD for U.S. tile portfolio

Crossville, Tenn.—Stonepeak Ceramics announced two sustainability milestones. The company published product-specific Environmental Product Declarations (EPD) across its U.S.-manufactured portfolio and released a comprehensive Health...

Modern Estimates partners with Flooring Stores United

Edmonds, Wash.—Modern Estimates, creator of the AI-powered estimating platform MEasure, has joined Flooring Stores United (FSU) as a preferred service provider. The partnership gives...
Some text some message..
X