New York, N.Y.—Shaw Contract Hospitality will unveil its latest hospitality collection, Reverie, at BDNY 2025, November 9 and 10 at Jacob K. Javits Center here. Offering attendees an early look at a series inspired by nature, Reverie draws from a creative journey through Japan and is a visual and tactile exploration of the natural world, where each design layer captures the movement, color and quiet rhythm of the seasons.
“Reverie was born from a desire to connect art and emotion through material design,” said the Shaw Contract design team in a joint statement. “By exploring the way light moves across water, how seasons shift in tone and texture and how patterns can elicit calm or curiosity, we aimed to design a collection that honors both human experience and the natural world. Reverie invites designers to create spaces that feel timeless, places that breathe and inspire.”
Rooted in the themes of reflection and transformation, Reverie interprets four seasonal moments—Spring Bloom, Summer Lake, Autumn Wind and Winter Storm—through richly layered texture and subtle tonal transitions. Each pattern evokes the serenity and impermanence of nature, translated through Shaw Contract’s advanced patterning capabilities and crafted to deliver both beauty and performance across hospitality and commercial environments.
Available in ColorCraft Pro, Tailor Tuft and Multituft constructions, Reverie allows designers to seamlessly move from large-scale statement pieces to refined, intimate spaces. The collection can be fully customized in color and scale, empowering designers to create immersive environments that reflect their unique project narratives.
Sustainability and craftsmanship are central to Reverie’s story. Each construction within the collection aligns with Shaw Contract’s People Together, Planet Forever™ initiative and is Cradle to Cradle Certified. The line is intentionally engineered to reduce environmental impact while maintaining the performance and luxury expected in high-traffic hospitality spaces.
At BDNY, Shaw Contract Hospitality’s space on the show floor will bring Reverie to life through installation and immersive visuals that highlight its narrative journey. Attendees will experience how the collection balances art and innovation, delivering a versatile foundation for storytelling in hospitality interiors.
“This collection is a reflection of how design can evoke emotion and connection,” added the design team. “Whether it’s the soft blush of spring or the reflective calm of winter, Reverie turns those fleeting natural moments into enduring works of art beneath our feet.”
Experience Reverie at BDNY at the Shaw Contract Hospitality booth, #1719.