St. Louis—Flooring America/Flooring Canada announced that the company has named Jeff Schwalb as its new vice president of merchandising. In his new role, he will lead the development and implementation of all product programs for the Flooring America and Flooring Canada divisions.
In addition, Schwalb is responsible for directing the performance of suppliers and programs and is committed to providing co-op members the merchandising they need to maximize profitability and to ensure their ongoing success.
“Jeff brings a broad industry perspective, a real understanding for the needs of co-op members and a proven ability to build strategic relationships with vendor partners,” said Keith Spano, president of Flooring America. “These attributes will be instrumental as we continue to evolve as a brand and capture market share from the competition.”
Prior to joining Flooring America and Flooring Canada, Schwalb served for more than nine years as general manager for a major flooring retailer in the St. Louis area. While there, he directed the sales efforts, showroom offerings and pricing strategy to grow both the retail and new home construction business. His background also includes over 10 years in homebuilding and the commercial construction business.
Schwalb will be based out of the company’s corporate office here.