Dallas—Earlier this year, American Olean held a series of distributor roadshows across the country. Held over the past several months in cities including Buffalo, Syracuse, Albany, Boise and Dallas, these roadshows served as an ideal opportunity to not only showcase the latest collections, but also to celebrate and introduce American Olean’s new positioning, “Proven in Tile,” as part of the relaunch of the Dal-Tile family of brands.
During the roadshows, distributors learned about the strategy behind the brand development process, while receiving an exclusive look at the new face of American Olean. The company also introduced its spring collection including Fusion Cotto, Creekwood, Historic Bridge and Entourage.