Calhoun, Ga.—Mohawk’s RevWood Plus launches in flooring stores across the country this spring. The new flooring combines the look of wood with the toughness of laminate.
“RevWood Plus is for people who desire the beauty of wood floors without compromising performance,” said Seth Arnold, vice president, residential marketing. “RevWood Plus is destined to make consumers rethink the wood category. Its visuals as well as its waterproof and scratch-resistant story resonate at retail—it’s going to be a game-changer for dealers.”
RevWood Plus combines vintage allure and incredible hardwood realism with impressive, reliable durability that resists stains, scratches, dents and liquids. Spills, accidents and tracked-in muddy messes are kept on the surface for quick, easy cleanup. RevWood Plus features a combination of proprietary technologies to give consumers 100% waterproof protection. The Uniclic locking system, GenuEdge pressed beveled edge and water-repellent HydroSeal coating work together to trap liquid on the surface.
RevWood Plus also features All Pet Protection & Warranty covering all pets, all accidents, all the time plus scratch protection.
All of these Made-in-U.S.A. collections are focused on delivering the aesthetic needs and trends, yet provide the durability, performance and value that consumers require. Each collection features the latest embossed in register technology and beveled edges for ultra-realistic detail.
Elderwood: This collection is available in four trending colors with distinctive knots and grain patterns.
Antique Craft: Five color options in time-worn hardwood looks are available, including trending soft brown and gray tones, in longer, wider planks.
Sawmill Ridge: This collection features reclaimed hardwood visuals in four fashionable colors that coordinate with a variety of today’s design styles. Natural wood character is enhanced with deep texture to highlight knots and varied grain patterns.
RevWood Plus collections boast impressive residential warranties for true peace of mind. Earning NALFA and FloorScore certifications, these fashionable collections give homeowners long-lasting performance and amazing design at outstanding price points.