Tag "RSAs"

    Investing in RSAs pays dividends

Investing in RSAs pays dividends

January 22/29, 2018: Volume 33, Issue 6 By K.J. Quinn   Let’s say you are a floor covering store owner and your business is running smoothly. The latest advertising campaign is reeling in customers and sales are holding steady, if not thriving. Then, your top salesperson quits. After trying in vain to talk him out of leaving, you quickly write up a help wanted ad and place it online and/or

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    Tried-and-true interview techniques to pick the right person for the job

Tried-and-true interview techniques to pick the right person for the job

January 22/29, 2018: Volume 33, Issue 6 By Reginald Tucker   Finding the right employee for your business—whether you’re looking to bring on new salespeople, installers or even managers—can be a challenging, time-consuming task. First, there’s the creation and posting of the job listing. (Or perhaps you’ve decided to recruit via the networking route.) Then there’s the screening process, scheduling of interviews and, ultimately, the actual hiring and onboarding phase.

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Dear David: Should RSAs generate their own leads?

March 27/April 3, 2017: Volume 31, Issue 21 By David Romano   Dear David: Is it just me or do sales associates seem less motivated these days? It is like pulling teeth to get them to go out and get their own leads. Am I wrong in expecting them to generate their own business? Do you have some techniques that have worked to incentivize them to get out of the

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    Compensation conundrum

Compensation conundrum

Dealers debate salary vs. commission for RSAs January 16/23, 2017: Volume 31, Number 16 By Ken Ryan Flooring is an unusual retail species. Unlike mass merchants or other high-traffic venues, the typical flooring store may only see five or 10 customers in a day. Further research shows that for nearly 25% of dealers, between one and five people will buy flooring from them in a given week—which translates to less

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    Technology, demographics are changing the face of retail sales floors

Technology, demographics are changing the face of retail sales floors

January 16/23, 2017: Volume 31, Number 16 By Sarah Bousquet As consumer demographics and shopping habits change, specialty retailers are adapting accordingly. Specifically, they are working to ensure their sales associates evolve through training and by developing a better understanding of the way consumers shop for floor coverings today. While customer service and product knowledge are still key qualities for sales, the expectations associated with each have changed immensely over

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    Wood: Not so made in America

Wood: Not so made in America

January 2/9, 2017: Volume 31, Number 15 Mystery shopping exercise reveals RSAs don’t always properly identify product origins By Reginald Tucker Much has been made about the “Made in the USA” slogan in recent years, particularly as it applies to big-ticket items such as automobiles, appliances and, yes, even hardwood flooring products. While it has served as a rallying cry for those who support domestic sourcing and manufacturing, it can

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    Training the workforce of tomorrow

Training the workforce of tomorrow

January 2/9, 2017: Volume 31, Number 15 In this Internet age, successful RSAs need to understand the language of lead generation By Danielle Brooks Today’s retail floor covering salespeople require different competencies and skills compared to 15, 20 or even 30 years ago. While the core fundamentals of selling skills and customer service are still relevant, a change in the way consumers research and shop for floor coverings has forced

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Dear David: Is training really a good investment?

November 7/14, 2016: Volume 31, Number 11 By David Romano Dear David: I am having such a hard time when it comes to training my staff. I know everyone needs training, but how do I justify the investment? And if I send someone off to training, who is going to help with customers?   Dear Short-Term Focused Owner, When thinking how to properly answer your email I was reminded of something

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    Shaw announces winner of CTS Awesome Dream Car Giveaway

Shaw announces winner of CTS Awesome Dream Car Giveaway

Dalton—Nothing says “awesome” like receiving a free Cadillac CTS luxury sedan. And that’s exactly what happened recently for one Colorado flooring retail sales associate upon winning Shaw’s Capture The Spirit Awesome Dream Car Giveaway. Capture The Spirit (CTS) is Shaw’s industry-leading rewards program, designed specifically to incentivize floor covering retail sales associates to sell better-end Shaw flooring products. Last year, Shaw announced its plans to run a year long, nationwide CTS

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Floor Covering News

Press Release

Avery Dennison Adhesive Tapes receive Floorscore certification

Painesville, Ohio—Three Avery Dennison Performance Tapes pressure-sensitive adhesive products—FT 8905, FT 8375 and FT 8325—have received FloorScore certification based on the results of an independent assessment conducted by SCS Global Services.  Developed

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Patcraft introduces new line, Estrato

Cartersville, Ga.—Patcraft has introduced Estrato, its newest product for high-performance environments. Inspired by the beauty of abstract botanicals, the scale and movement within the product’s pattern creates a sophisticated flooring

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Shaw Industries achieves carbon neutrality in carpet manufacturing

Dalton, Ga.—Shaw Industries Group has achieved carbon neutrality in its commercial carpet manufacturing operations. The achievement encompasses all commercial carpet manufacturing facilities that Shaw owns and operates globally, including those

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