Customization and visual quality define high-end hardwood

Hardwood has long had a reputation for being higher-end, almost a symbol of status for the home. It raises the value of a home, and adds beauty and warmth. But when the economy crashed, so did hardwood prices. In order to capture margin sales, companies slashed prices so low that hardwood became accessible for nearly all types of buyers. However, a distinction still remains in higher end wood floors. Customization

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State of the hardwood industry: Category sees light at the end of the tunnel

While manufacturers weren’t exactly eager to strip their poker faces, major hardwood players recently gave FCNews an exclusive perspective of the game. As if an economic recession wasn’t challenging enough, issues like recent legislation, a rise in material costs and the consumer’s visual market demands keep mills in a state of constant adaptation. Though the flooring industry was hit hard with the collapse of the home remodeling and new construction

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*Web exclusive* State of the hardwood industry

Category’s future remains steady Cautious optimism is the buzz phrase here. With economists and officials telling everyone the worst of the recession is over, no one wants to jinx the good-but-not-great news. “We believe there will be continued improvement in 2010 driven by increases in the residential replacement market,” Buchanan said. “Our estimate is the wood market will be flat to slightly ahead of 2009.”

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Raw materials issues raise hardwood floor prices

Hardwood prices are on the rise, and it’s a simple matter of basic economics—supply and demand—as it relates to raw materials. Essentially, hardwood lumber prices have been increasing dramatically since August. While this was somewhat expected coming out of a recession, it is the extent of these price hikes that have manufacturers reeling. Some say prices are up as much as 50% since last winter. “We have seen this hap-

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Floor Covering News

Press Release

Guru-USA names national sales and marketing manager

Ontinyent, Spain–Estil Guru S.L. (Guru), a manufacturer of shower waterproofing products, has named Derick Cooper national sales and marketing manager for the U.S. and Canada. Cooper has early 30 ears of

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Haines to exit Bravo Group

Glen Burnie, Md.—Haines has made the decision to exit the Bravo Services group effective April 1, 2018. After a long relationship with Bravo, the decision to end membership in the

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‘Locally-stocked’ program aims to help increase buying group dealers sales

Dallas—Daltile, Marazzi, and American Olean are offering buying group dealers the ultimate in timely product availability through innovative “locally-stocked” programs nationwide. “Traditionally, flooring retailers are used to tile orders being

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