Wood

    Manufacturer Spotlight: DuChâteau stakes its claim at the high end of the market

Manufacturer Spotlight: DuChâteau stakes its claim at the high end of the market

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker While some manufacturers are content to play the “me-too” game, competing in the realm of commodity hardwood flooring products, DuChâteau is taking a different tack. Instead of chasing the low-margin, small-profit end of the business, the San Diego-based producer of oil-finished European oak products has its eye keenly on upscale, high-profit offerings. “We’re committed to quality design and aesthetics,” said

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    HF Design goes boldly into 2017

HF Design goes boldly into 2017

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker To say that HF Design is excited about its new programs for 2017 would be an understatement. Given the scope of what it has in store for its channel partners this year, the company is betting the house that its distributors and retailers will be thoroughly pleased. “We expect Surfaces 2017 to be the biggest show ever for us, not

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    Wood: Product quality hinges on sourcing, manufacturing capabilities, attention to detail

Wood: Product quality hinges on sourcing, manufacturing capabilities, attention to detail

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker   In the world of football, you’ll find the top teams consistently execute in all three facets of the game—offense, defense and special teams. Things are not all that different when it comes to the hardwood flooring industry, where a continual emphasis on the fundamentals—sourcing, manufacturing capabilities and quality controls, to name a few—usually produces optimal results. This is particularly

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    Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker No one is expecting the laminate category to generate double-digit growth rates in 2017; after all, it is a fairly mature category in the U.S. On top of that, the segment is facing intense pressure from competing hard surface sectors, including LVT, WPC and, of course, hardwood. However, don’t expect the segment to roll over in the face of fierce

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    Executive Forecast: Wood—Changing demands drive innovations at manufacturer level

Executive Forecast: Wood—Changing demands drive innovations at manufacturer level

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker   In much the same way that technological advances in wood flooring manufacturing paved the way for surface texturing, finishing options and new engineered offerings in 2016, the latest round of innovations are generating excitement for the coming year. Suppliers see 2017 as an opportunity to step up their respective capabilities as a means to further differentiate themselves while increasing

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    Spotlight: Divine Flooring ascribes to a higher marketing power

Spotlight: Divine Flooring ascribes to a higher marketing power

November 21/28, 2016: Volume 31, Number 12 By Reginald Tucker In an increasingly competitive market segment such as the mid-range to high end, hard surface suppliers are focusing their efforts beyond core product construction and performance to differentiate themselves from other players in the field. For manufacturers like Divine Flooring, it’s all about marketing and optimal brand positioning. As a supplier of hardwood, LVT, WPC and laminate flooring products for

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    Distribution: Wood continues to hold is own as most desirable

Distribution: Wood continues to hold is own as most desirable

October 24/31, 2016: Volume 31, Number 10 By Ken Ryan The popularity of hardwood flooring seems impervious to the rampant growth of the LVT/WPC segment. No matter how many new market segments the resilient product taps into, no matter how many “wood looks” marketers come out with, in some precincts at least, there is no substitute for the genuine article. Distributors agree there is a sizable segment of flooring consumers

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    Wood: Proven strategies for selling bamboo at the retail level

Wood: Proven strategies for selling bamboo at the retail level

October 10/17, 2016: Volume 31, Number 9 By Reginald Tucker Bamboo flooring might be considered by some as an unusual, exotic product. However, there’s really no mystery in how to market and position the product for success. First and foremost, retailers need to partner with suppliers that have a good track record and solid reputation manufacturing the product. “There used to be a time when people were bashing the category

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    Wood—Inhaus, FlorStar: Partners in collaborative design

Wood—Inhaus, FlorStar: Partners in collaborative design

October 10/17, 2016: Volume 31, Number 9 By Reginald Tucker At one point, Top 20 distributor FlorStar was a large Wilsonart laminate flooring distributor. But when the countertop and surface material company’s parent, ITW, decided to exit the laminate business several years ago, FlorStar had to find a suitable replacement. “We were looking for a new manufacturer to partner with in the same we did with Wilsonart,” said Scott Rozmus,

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    Wood: Innovations expand solid, engineered offerings

Wood: Innovations expand solid, engineered offerings

October 10/17, 2016: Volume 31, Number 9 By Reginald Tucker The age-old “engineered vs. solid” argument, as it turns out, has more to do with where a product is installed—geographically and within the home—as opposed to a style or personal preference by the consumer, specifier or end user. For example, a solid product constructed for more moderate temperatures might not hold up well in a climate prone to high humidity.

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    Johnson Hardwood opens new manufacturing plant in Vietnam

Johnson Hardwood opens new manufacturing plant in Vietnam

October 10/17, 2016: Volume 31, Number 9 By Reginald Tucker Johnson Hardwood Floors announced the start-up of its new 80,000-square-foot, multi-million dollar plant in Saigon, Vietnam. Approximately 175 people—including government officials and a mix of distributors and dealers—were on hand for the plant tour. “The plant was built brand new from the ground up, with state-of-the-art manufacturing and finish line equipment,” said Bill Schollmeyer, CEO of Johnson Hardwood Floors. “The

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    Logistics challenges, public perception change dynamics of sourcing product from China

Logistics challenges, public perception change dynamics of sourcing product from China

September 12/19, 2016: Volume 31, Number 7 By Reginald Tucker In recent years, momentum behind the Made in the USA movement has been steadily building as wood flooring suppliers that source primarily from China look to address quality control issues while reining in shipping/logistics costs. Amidst all the heat that Chinese manufacturers have taken in both the mainstream press and trade magazines, some companies that still import from China are

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    MaxWoods relocates office, warehouse; McGrane takes 50% ownership stake

MaxWoods relocates office, warehouse; McGrane takes 50% ownership stake

September 12/19, 2016; Volume 31, Number 7 By Ken Ryan Key West, Fla.—Josh McGrane, president and COO of MaxWoods, has purchased equity shares in the business from founder and sole shareholder Peter Spirer, CEO, resulting in an equal partnership in the hardwood flooring business. In support of the amendment to the ownership structure, MaxWoods announced it is relocating its office and some warehousing facilities. The company, currently located in Adairsville,

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    MaxWoods rollout puts emphasis on style

MaxWoods rollout puts emphasis on style

August 22/29, 2016; Volume 31, Number 5   Coming off a soft second quarter, MaxWoods is seeing a spurt of business across both existing and new product lines. “The pickup in demand is palpable, and we are encouraged to be seeing the mid-summer uptick which indicates that the back half of the year will be strong,” said Peter Spirer, CEO. “Although it isn’t the customary time of the year to

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    Wood: Oil finishes permeate latest introductions

Wood: Oil finishes permeate latest introductions

August 22/29, 2016; Volume 31, Number 5 By Reginald Tucker Looking across the board at the stream of new wood flooring introductions, it’s clear to see a trend emerging: Manufacturers are increasingly incorporating low-sheen, matte finishes as well as other subtle surface texture treatments in response to changing consumer tastes. Observers say it’s a radical departure from years past, when high-gloss coatings dominated. Case in point is the latest product

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Floor Covering News

Press Release

Aspecta by Metroflor translates Declare labels

Norwalk, Conn.—Metroflor has published all the Declare labels for its Aspecta LVT commercial range in five languages: Spanish, French, Italian, German and Dutch. Rochelle Routman, Metroflor chief sustainability officer, who

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NeoCon celebrates 50 years of tomorrow’s design

Chicago—Registration is now open for the 50th edition of NeoCon, the world’s leading platform and most important event of the year for the commercial design industry. NeoCon 50 will take

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Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

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