Las Vegas—The launch of Just Shorn carpets and rugs at the recent CCA Global Partners annual IDG retailers’ conference was very successful, Elders Primary Wool chairman Stu Chapman said. The Just Shorn brand is part of a new partnership between New Zealand’s Elders and CCA, parent of Carpet One.
Part of the festivities included a contest drawing for a free trip to New Zealand. The lucky winners were Kaddy Carpenter Ward and Jane Rinaca of WC Carpenter in Virginia Beach, Va. “I can hardly believe how lucky we are,” said Rinaca. “The Just Shorn brand connects the customer with the beauty of wool, starting with its origin in New Zealand. Being an organic product is a big thing these days and Just Shorn really sells the renewable resource story with its Web site and promotional materials.”
As Carpenter Ward put it, “We’re so excited about Just Shorn and the trip. Learning, seeing and experiencing from this trip is going to make selling the product so much easier. It’ll be the adventure of a lifetime.”