DALTON—Food products have nutrition labels to help consumers make informed purchase decisions. Now, Shaw has launched Eco Impacts, an 
environmental product label for its commercially branded carpet tile and broadloom products.
Available through the mill’s Patcraft and Shaw Contract Group websites as part of each brand’s product specifications, Jeff West, director of sustainability and environmental affairs for Shaw’s commercial division, said Eco Impacts “provides our customers with details about the specific environmental attributes of each of our products—all in one place.”
In addition to general information about the product’s environmental footprint, he said the Eco Impacts label offers a more granular look at a product’s environmental attributes by listing ingredient materials, recycled content, recyclability, green product certifications, packaging information and more.
“We are committed to being as transparent as possible about the materials we use and the environmental impact of the products we create,” West added. “Giving our customers direct access to this information is one more way for us to assure them that specifying our commercial carpet tile and broadloom products means specifying products that are as sustainable as they are beautiful.”
The label includes nine categories: total recycled content; post-consumer recycled content; pre-consumer recycled content; recyclability and how to recycle the product; ingredient materials; fiber type; dye methods; backing type; packaging materials and environmental product certifications.
Rick Ramirez, Shaw’s vice president of sustainability, said the label “helps us close the loop with our customers by translating our commitment to sustain- ability through innovation into specific product information relevant to their own needs. It’s another significant step toward setting a new standard for transparency and the labeling of environmental impacts for products, processes and, ultimately, whole organizations within the flooring industry and beyond.”
For more information, visit shawcontractgroup.com or patcraft.com.