Artistic Finishes starts at the ‘Beginning’

Home News Artistic Finishes starts at the 'Beginning'

St. Paul, Minn.— Artistic Finishes is launching its Beginnings campaign under the theme “The finish is just the beginning”. This latest marketing initiative will be a 2 to 3 year program reenergizing the distribution partner and bringing a new consumer-focused element to the entire marketing program.

“We’ve added a lifestyle component to our marketing efforts to make an emotional connection with the end user and which elevates the Artistic brand to be requested by name ,” said Tom Leach, president, Artistic Finishes. “We wanted to provide a well rounded, industry leading image that increases Artistic’s value as a business partner and helps to drive new and incremental sales to our distribution base.”

Components of Beginnings start with a suite of distributor programs to benefit small to large distributors with meaningful programs to help improve their business. These include both new and updated incentives and rewards which grow with the distributor. Traditional marketing programs have also gone through a makeover with an updated and improved website, numerous technical developments in web-based and EDI ordering connectivity, and refreshed marketing materials.

“By updating our complete marketing package today, we are not only investing in the future of Artistic and its distribution customer base, we are making a significant long term commitment to our business model and the industry as a whole,” Leach finished.

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