DALTON—Beaulieu of America is completing its own home makeover—its home on the Internet, that is. Slated to launch in time for Surfaces and the spring selling season, Beaulieu’s new website under the Bliss brand has been in development for several months.
“The entire purpose for this new website is quite simple,” said Patricia Flavin, senior vice president of marketing. “We want to support our dealers with the best website possible to entertain and educate the floor covering customer about Bliss products and drive them to Bliss dealers.”
The new Bliss website will bear little resemblance to the current site, as an acknowledgement of the increasingly sophisticated and demanding online consumer for a robust web presentation of products and ideas, she noted. “This new website will provide our visitors with a uniquely ‘blissful’ brand experience. It will raise the bar in the flooring category for style, inspiration and information.”
Included in the new site will be a video opening that will literally walk the visitor through a Bliss home, assisted with some very advanced computer-generated effects. Product sheets will acquaint the visitor with details about specific styles and colors. The site will also become the home for a new Bliss blog and Design Trends team to engage the Bliss brand in a dialogue about home décor with the consumer.
Navigating through content will be an extensive look at unique proprietary features and benefits, Flavin said, including company philosophy and core beliefs about service and community involvement, green leadership, dealer locator and a host of downloadable information for dealers and customers.
Visitors to the Bliss Surfaces booth S3811 next month will be invited to take a personal tour of the new website and its capabilities. For more information, call 706.272.7365.