Kinnelon, NJ—At the upcoming MarketingProfs 2011 B2B Forum, an important event for B2B marketers held from June 13 to 15 in Boston, Christine Whittemore, chief simplifier of Simple Marketing Now LLC, and Kipp Bodnar, inbound marketing manager for Hubspot, will present “Generating Lower Cost Leads With Social Media.” The presentation will take place on June 14, from 1:45 to 3:00 EST.
“Generating Lower Cost Leads With Social Media” will offer advice on how B2B businesses can integrate social media as a lead generation tool into their business model. The session offers best practices for generating leads through social media and examines case study examples of how B2B marketers are using social media to generate leads.
“Social media tools are valuable for building brand awareness and demonstrating thought leadership,” Whittemore said. “They can also help B2Bs generate high quality leads and this session will not only explore that but also explain how to do so effectively.”
Whittemore has been immersed in social media since 2006 personally, for a brand and for her business. She is the author of Flooring The Consumer, an acclaimed weblog about the customer retail experience and marketing to women and an AdAge Power 150 Marketing Blog. She also writes the Simple Marketing Blog, a Junta42 Top 42 Content Marketing Blog and contributes to MarketingProfs.
Bodnar is Inbound Marketing Manager at HubSpot, a leader in marketing software for small and medium-sized businesses. He leads HubSpot’s content marketing team, the group of marketers that use social media, content and search engine optimization to get HubSpot found by prospective customers.
Visit the page to learn more about MarketingProfs B2B Forum 2011 and register for the event. Use speaker discount code SPEAK100 to save $100 on the registration fee.
For information about Simple Marketing Now, visit SimpleMarketingNow.com or contact Whittemore via email.