Personna introduces coated blade technology at Surfaces

HomeNewsPersonna introduces coated blade technology at Surfaces

Verona, Va. — Personna-American Safety Razor, the world’s leading manufacturer of high-precision blades and bladed tools, will introduce a new line of coated blades that raises the bar for sharpness and durability at SURFACES, in Las Vegas, NV, January 24-26, 2012.Recognized as the leader in specialty blades and bladed tools, Personna-American Safety Razor’s product line pushes the boundaries of coated blade technology to new heights. Living up to a 135-year tradition of quality and innovation, these new-coated blades are among the sharpest and most durable in the world. Company officials estimate these blades to be at least 35% more durable than current products in the floor covering marketplace.

The Virginia-based company’s coated blades also provide its customers with superior tools to keep ahead of a major trend as the floor covering business goes green. The blades are specifically designed to deal with heavier materials typical of recycled materials while improving users’ precision and consistency.

“Our proprietary coating enabled us to manipulate the shape of these blades and their ability to cut.  Not only are they our sharpest and most durable blades, they offer our customers unequalled precision when cutting, even on the harder surfaces of green backing materials being used in carpets today,” said Bob Senesac, vice president, marketing industrial/professional division.

Personna-American Safety Razor is one of the largest producers of professional, medical, and industrial blades with manufacturing facilities in North America. The company’s new coated blades come on the heels of 15 product releases in 2011, including a loop pile cutter with an ergonomic design that offers better blade control and seamed edges; rollers with a redesigned thumb handle that reduces wrist fatigue and a seam iron with a new thermostat that helps eliminate variation in heat cycles.

According to Mr. Senesac, one of the exciting product innovations the company has slated for 2012 is the redesign of a 20-year-old popular classic, the fixed-blade carpet knife.

“We’re giving this carpet knife a complete makeover for enhanced sharpness, durability and an ergonomic design that delivers more precision and comfort. Customers can also expect to see a new aluminum body with a sleek finish along with the latest in cutting-edge blade technology,” Mr. Senesac said.

Representatives from Personna American Safety Razor will be on hand at SURFACES Booth #S7839 to demonstrate its new coated blades.  Visitors will receive a $10 gift card for online orders while supplies last, along with other giveaways. The company is also offering customers a chance to win blades in 2012 through the Personna Blades for a Year Giveaway.  Details and Official Rules are available at


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