Laticrete appoints Wicks as SPD technical sales representative

HomeNewsLaticrete appoints Wicks as SPD technical sales representative

LATICRETE, a manufacturer of global construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager – SPD, “Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We’re looking forward to working with him.”

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm’s micro-topping and overlay division.

Must Read

WFCA extends Scott Humphrey’s tenure through 2028

Dalton—The World Floor Covering Association (WFCA) has extended CEO Scott Humphrey’s leadership through January 2028, with the option for renewal on a yearly basis....

High-tech tools to help dealers up their digital game

"The job to improve is never finished,” said Aaron Lee, CEO of Smith.ai, a firm specializing in automated voice systems. His statement reflects the...

Portobello America unveils wall tile collections

Atlanta—Portobello America (PBA) will be unveiling a portfolio of wall tile collections at Coverings 2024 here, Booth #7320 in Hall C. Designed to...

Mobile Marketing named Google Premier Partner

Pottstown, Pa.—Mobile Marketing was recently named a Premier Partner in the Google Partner program for 2024. “We are proud to have received the Google Premier...

Mapei sponsors Indy Race Car royalty

Deerfield Beach, Fla.—Mapei, a leading global manufacturer of adhesives, sealants and chemical products for the construction industry, will unveil the No. 98 Mapei/CURB Honda...

Mohawk campaigns commemorate Earth Day

Calhoun, Ga.—Mohawk is commemorating Earth Day by highlighting its commitment to planet-friendly flooring products and initiatives such as PureTech and the “Live Pure” campaign. “With...
Some text some message..
X