Dallas — Quick-Step retailers are reporting strong sales for the brand’s second annual “Entertain In Style” holiday season promotion.
“Quick-Step not only provides superior products and an effective merchandising system, but we further set our retailers up for success by offering promotions that effectively attract consumers, during the specific selling cycles that are most important to the retailer,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “The marketing theme for this end of year promotion is ‘Entertain In Style’ and is designed to inspire consumers to ready their homes for holiday entertaining using beautiful, easy to install, and affordable Quick-Step flooring.”
“Our retailers had tremendous success last year with Quick-Step’s end of year promotion, so we wanted to give them the same opportunity again this year, to end their year on a strong sales note,” said Shane Calloway, vice president of Unilin’s North American independent distribution. “The ‘Entertain In Style’ promotion, which began Sept. 30, runs through Dec. 31. “Our retailers reported very positive sales figures for the first two months of the promotion,” Calloway said.