Lancaster, Pa.—Armstrong World Industries announced that a fourth Rochester Linoleum Carpet One, with multiple locations throughout upstate New York, has joined the Armstrong Elite Retailer program. Armstrong Elite flooring showrooms display the broadest selection of Armstrong flooring in every product category. These hand-selected retailers receive the best of Armstrong’s training, showroom displays and product offerings.
The newest showroom will be at the Victor location. Existing Rochester Linoleum Elite showrooms are located in Canandaigua, Webster and Henrietta.
“Armstrong has an outstanding reputation as an industry leader in commercial and residential flooring,” said Thomas Pelusio Jr., general manager. “We are a proud dealer of all Armstrong products and we are very excited about adding the Elite program to our Victor, N.Y. location. It will really enhance our customers’ shopping experience. Being an Elite Dealer has already given us an opportunity to interact with our customers at a higher level via website, email, product selection and enhanced warranties that separate us from any competitor.”