Retailer builds 20-foot pool with Shaw’s LifeGuard

Home Press Release Retailer builds 20-foot pool with Shaw’s LifeGuard

Dalton— Mark Carr, owner of Color Interiors Floor Center, a Houston-based flooring retailer with three locations, built a pool out of carpet to demonstrate the strength of Shaw Floors’ LifeGuard, its revolutionary waterproof backing. The 8 x 20 foot pool served as the centerpiece of a customer appreciation day held at the retailer’s Conroe, Texas, location Oct. 17.

“The pool gives us a powerful demonstration to help our consumers understand the waterproof backing,” Carr said. “If they can see that water doesn’t leak through the pool, they can start to understand how waterproof carpet will give them time to address the everyday spills and accidents that occur in their homes.”

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