Mirage to expand product selection

HomePress ReleaseMirage to expand product selection

Saint-Georges, Quebec—Mirage, the hardwood flooring brand of Boa-Franc, will expand its product lineup while meeting stringent quality and design requirements this year. Mirage will showcase the authenticity of wood with the addition of 7 3/4-inch widths in its most striking collections: Imagine, Flair and Sweet Memories in Maple, Red Oak and White Oak.

Two new colors have been added to the Sweet Memories collection: Treasure and Tree House. Treasure is an ash gray with slightly darker accents while Tree House blends brown with gray highlights to deliver a fresh new take on classic taupe.

White Mist, a subtle off-white, is being added to the Flair Collection, which delivers the chic, rustic look of oiled hardwood floors without the hassles of regular oil application thanks to DuraMatt, a durable and ultra-matte finish.

Must Read

Bluegrass Wood Products joins NWFA/NOFMA wood flooring program

St. Louis—Bluegrass Wood Products is the latest company to earn NWFA/NOFMA Mill Certification from the National Wood Flooring Association. “NWFA is pleased to welcome Bluegrass...

Maxxon partners with Empire Mining Co.

Hamel, Minn.—Maxxon Corporation, a leading innovator in the underlayment industry, has entered into a partnership with Empire Mining Co., a premier gypsum mine and...

Nox takes home iF Design Award

Seoul, South Korea—Nox, a global LVT flooring leader, has won the prestigious iF Design Awards, the world-renowned design award based in Germany. The winning...

It’s more important than ever to back the trades

For the past 16 years, Mike Rowe—prominent cable TV show host and narrator—has been advocating the importance of trade and technical skill training. I...

AHF purchases pair of sawmill operations

AHF Products, parent company of 14 hard surface brands and the largest hardwood flooring manufacturer in the U.S. by volume, continues its acquisition spree....

Dealers hoping for spring reboot to help fuel Q2 revenues

Reports of robust consumer spending on travel and entertainment has continued to boost U.S. gross domestic product (GDP) in recent quarters, but that outlay...
Some text some message..
X