Export, Pa.–Karndean Designflooring is trying to make it easier for visitors to view the intricate details and textures of its authentic wood and stone designs with the launch of its new website.
Karndean.com allows users to search its range of wood and stone designs by product, and also by room and interior styles for the first time. With large, close up product images to view, visitors can zoom in and out.
Designed to offer inspiration and support to retailers, designers, and customers at the point of sale, the website offers decorating ideas to recreate individual styles such as country life, modern rustic and shabby chic. “Taking on a clean, modular layout, we had the end user in mind when presenting superior product imagery,” said Heather Horton, head of digital and communications at Karndean Designflooring. “It was important we were able to demonstrate the intricate details of each product through our imagery online, and offer inspiration zones for users.”
Users can order samples and brochures, search for local retailers, and access digital tools and apps including the recently updated Floorstyle tool and Augmented Reality app with Style Guide feature.