Cersaie renews agreement with BolognaFiere

Home Press Release Cersaie renews agreement with BolognaFiere

Sassuolo, Italy—Following negotiations lasting several weeks, Cersaie, International Exhibition of Ceramic Tile and Bathroom Furnishings, will continue to be held in Bologna in future years. Secured by BolognaFiere and Edi.Cer. spa, a subsidiary of Confindustria Ceramica, the agreement covers a four-year period, (2017-2020) with an option for an additional two years (2021 and 2022).

Investments to upgrade the Exhibition Centre formed a key part of the agreement, as effective implementation of the investments planned by BolognaFiere are seen as crucial for a major international event like Cersaie.

“The latest edition of Cersaie confirmed the strategic importance of the Bologna venue for our international clientele, which reached a record figure of more than 50,000 out of the total attendance of 106,000,” said Vittorio Borelli, chairman of Confindustria Ceramica. “The renewal of the contract comes at a time of constant innovation for our show and growing investments on the part of exhibitors, so the need to upgrade the Exhibition Centre is a particularly important aspect.”

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