Floorco Distribution introduces new Meridian brand

Home Press Release Floorco Distribution introduces new Meridian brand

Baltimore—Floorco Distribution, a division of Floorco LLC, celebrates the launch of its private label brand, Meridian Elevated Essentials. Meridian is a new floor covering brand developed in house to provide quality, differentiated offerings at a value today’s consumers desire.

The initial Meridian line includes an assortment of carpet, hardwood and luxury vinyl flooring and will soon tap into the laminate and ceramic categories.  “As a distributor, creating a unique private label brand allows us to hand-select the best products for our market from each supplier and promote them in a new, unique way all under one brand,” said Danielle Fields, Floorco marketing director. “This sets us apart in a heavily seeded distribution market and ensures us single distribution. For our customers, this provides them a new, go-to program of floor covering products all available next-day. And for consumers, more influenced today by color, style and performance of a product, our Meridian brand collection meets their needs.”

Supporting this launch are creative selling tools with innovative displays and merchandise, including it’s consumer-friendly website. The site is entirely dedicated to the private label brand and includes a Retailer Locator for consumers to easily find a Meridian displaying dealer. “The Meridian brand is influenced by minimalist modern aesthetics to minimize distractions and make the selling and shopping experience easier to navigate. We are excited to bring a fresh, new brand to the market place,” said Jody Lee Oliver, Floorco brand manager.

Must Read

Torlys to launch XP at TISE 2020

Toronto, Ontario—Torlys will unveil its newest product innovations for 2020—including the revolutionary Exceptional Performance (XP) flooring—at Surfaces, North America’s largest flooring event held Jan....

Unilin, CFL enters patent representation agreement

  Through an agreement with CFL, Unilin Division Technologies has obtained sublicensing rights on 12 patent families owned by CFL which relate to magnesium oxide...

Armstrong Flooring donates to support response, recovery from Australian bushfires

Lancaster, Pa.—Armstrong Flooring is donating $20,000 Australian dollars to the Australian Red Cross to support its efforts to help the many people affected by...

WFCA selects additional board members

Dalton—World Floor Covering Association (WFCA) has appointed David Garden and Typhannie Watson as the newest members to its board of directors. Garden and Watson...

Beauflor USA launches Metro+

White, Ga.—Beauflor USA’s first product introduction of 2020 is Metro+. This crafted sheet vinyl collection is a “refresh” of the company’s current “Metro” collection...

My take: What I’m thinking about now

January 20/27, 2020: Volume 35, Issue 15 By Steven Feldman   So here we are at Surfaces, the unofficial start to 2020. There will be a lot...
X