Mohawk supports anniversary sale with digital, social initiatives

October 11, 2017

MAS logo Horz versionCalhoun, Ga.—The Mohawk Anniversary Sale, which launched on Sept. 17, provides consumers with special pricing, instant rebates and financing options on a wide array of in-demand soft and hard surface products, while also introducing brand new digital resources and social marketing strategies to position retailers for prime success through Oct. 28.

A $500 instant rebate on select SmartStrand Ultra Forever Clean, SmartStrand Silk Forever Clean, Wear-Dated SoftTouch, EverStrand carpet, ceramic, hardwood, laminate and vinyl products drives retail traffic, centrally located on mohawkflooring.com/sale, supporting a major focus on online leads. Coupled with 36 months equal payments, no-interest financing opportunities, consumers have greater flexibility when making purchases before the peak retail holiday shopping season.

To seamlessly connect the online, in-store and product experience, and ultimately empower retailer success, Mohawk has also debuted the sale on the industry’s first and only omni-channel solution, Omnify. Omnify retailers can optimize their individual strategies and collect customer data, while engaging consumers, automating marketing campaigns, accessing premium content and key measurements all in one central dashboard.

“This is simple, connected retail,” said Seth Arnold, vice president of residential marketing for Mohawk. “Omnify can change the way that sale events play out for our retailers. By empowering independent retailers with the best tools, we can help position them to have their most successful Mohawk Anniversary Sale to date. Maximizing the digital space will not only benefit their sale, but also set up even greater long-term marketing efforts for each specific business.”

Along with local and in-store advertising materials, Mohawk’s additional partnerships with Yelp and BuzzLocal create even more chances for retailers to drive leads, generate reviews and reach new audiences. Also, Mohawk’s industry-leading Lead Booster program optimizes search engine marketing activity to maximize local market reach for every retailer.

Related Articles

Floor Covering News

Press Release

Touch of Color donates carpet tile to Habitat for Humanity

Harrisburg, Pa.—Touch of Color Flooring, headquartered here, recently reached out to the local team at Habitat for Humanity ReStore to make a donation of over 14,590 square feet of carpet

Read More

IWBI launches global concept advisories, taps Shaw’s Virgo

New York, N.Y.—The International WELL Building Institute (IWBI) has formed a network of global concept advisories to explore, better understand and, ultimately, more accurately quantify the impact of specific health

Read More

Havwoods presents high performance underlayments

New York, N.Y.—Havwoods International, a UK-based hardwood flooring supplier, is now providing options to absorb, block, break and isolate sound with three different underlayment products—Provent underlay, Unda-Tech Silver Backed underlay

Read More