Novalis taps Ehrlich as VP of sales, marketing

Home News Novalis taps Ehrlich as VP of sales, marketing

Toronto, Canada—Novalis Innovative Flooring has tapped industry veteran Steve Ehrlich as vice president of sales and marketing for its North American operations.

Ehrlich most recently directed new business activity at Invista for the Stainmaster brand in the hard surfaces flooring category. Prior to his post at Invista, Ehrlich held executive positions with The Home Depot, where he was merchandiser for hard surfaces, and Hoboken Floors, where he was senior vice president of sales and marketing.

“We are extremely fortunate to find someone with Steve’s qualifications and industry knowledge to take our brand to the next level,” siad John Wu, president and CEO for Novalis Innovative Flooring. “He understands the LVT category and that expertise will be a real asset to our customers as we continue to grow our residential business.”

Visit Novalis Innovative Flooring at Surfaces 2018, booth# 629.

Must Read

M-D Products names Ryan Plotkin president

Oklahoma City— Ryan Plotkin has been named president for M-D Building Products, Inc., a family-owned company involved in developing, manufacturing and marketing a range...

Engineered Floors supports JA Discovery Center

By Ken Ryan Dalton—Led by lead investor, Engineered Floors, the Junior Achievement (JA) Discovery Center of Greater Dalton is set to open here March...

Mannington, Phenix to raise prices

Salem, N.J.— Mannington and Phenix will both raise prices on several product categories effective with shipments beginning April 19. Mannington said both companies are committed...

Fuse Alliance names Ardex ‘Supplier of the Year’

Aliquippa, Pa— Ardex Americas was recognized by Fuse Alliance as its “Supplier of the Year.” The accessories supplier was also recognized by the group...

Mohawk Group continues DesignFWD CEU series

Calhoun, Ga.— Mohawk Group announced the return of its free series of accredited DesignFWD CEUs, first launched in 2020. Due to a very positive...

Ceramic: Using digital tools to connect in-store

By Megan Salzano If you haven’t implemented a digital strategy to help generate more sales, you’re already behind the curve. The COVID-19 pandemic helped...
Some text some message..
X