Active families are no match for RevWood Plus

Home Inside FCNews Active families are no match for RevWood Plus

By Mara Bollettieri

Gabriel Rodriguez, manager of Carpet Liquidators, Everett, Wash., is in a unique position—he is both a retailer who sells Mohawk’s RevWood Plus flooring and a consumer who has used the product almost exclusively throughout his own home.

In many ways, Rodriguez fits the profile for the prototypical customer that Mohawk had in mind when it developed RevWood Plus. The store owner, along with his fiancée, have four pets (two cats and two dogs) and a 5-year-old son. A family of that size not only required a floor that can stand up to the rigors of an active household, but the owners also desired a product that was visually appealing. RevWood Plus’ waterproof attributes, trendy looks and All Pet Protection warranty—along with its ease of maintenance—proved to be the winning combination.

“The boards are made with Mohawk’s HydroSeal, which gives you the peace of mind for spills,” Rodriguez told FCNews. “There are LVT products out there that are waterproof, but LVT is not very strong. RevWood Plus has the best of both worlds.”

RevWood Plus’ highly touted scratch resistance, in particular, was a big draw for Rodriguez. Although his pets are house trained, there are occasional “accidents.” Then there’s junior, who often drips water all over the floors after bath time. But with RevWood Plus, Rodriguez is not at all concerned about water damage. “Not only does it look phenomenal, but it has just been holding up perfectly fine,” he explained. “I know the boards aren’t going to swell up, and I don’t worry that we’re going to have to replace all of the floors, which can cost a lot of money.”

True believer
There’s no shortage of laminate floors on the market that claim to be impervious to water damage. But Rodriguez knew he had a winner with RevWood Plus early on when he was introduced to the product by Mohawk reps who conducted training for his employees.

“They had this little display and they poured gallons of water onto it,” he told FCNews. “None of the water was getting through because the locking mechanism is

so tight; the boards aren’t exposed. I was like, ‘Wow, that’s a phenomenal product.’”

Rodriguez’s fiancée is pleased with the floor as well, but more so for its aesthetic appeal. “Since I’m more of the flooring guy, I’m the one who really focuses on the performance,” he said. “She just loves how it looks.

The design is really great, and that’s one of her favorite things.”

The Rodriguez family is so confident in RevWood Plus that the product is installed in almost every room in their new home. “It’s literally installed everywhere,” he said. “Every bathroom, every closet.”


Must Read

Solution-dyed carpet continues to rule the roost

It’s no wonder that solution-dyed carpet has fueled the growth of polyester carpet. As technology advancements have improved, mills have been able to produce...

Hallmark partners cite innovation, quality, service

Behind every successful floor covering manufacturer is a dedicated and loyal network of specialty retailers and distributors that support that supplier. This is demonstrated...

Measuring moisture when prepping the subfloor

Has a customer ever called you complaining about hardwood floors cupping? Or about resilient floors having issues? If not, don’t let there be a...

Mercier Wood Flooring launches fall promotion

Montmagny, Quebec―Mercier Wood Flooring, a pioneer in the manufacturing of prefinished wood floors, recently launched its fall promotion. For a limited period, consumers get...

Retailers React: Has business gone the way you expected? 

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

Cali launches new Shorebreak laminate collection

San Diego—Cali is launching its Shorebreak laminate collection. This next-gen product is billed as a game-changer for homeowners and design professionals seeking a sophisticated yet...
Some text some message..