Ann Wicander marks 30-year milestone with WE Cork

Home Categories Ann Wicander marks 30-year milestone with WE Cork

Exeter, N.H.—Ann Wicander, president of WE Cork, celebrates 30 years with the company. A veteran of the flooring industry, Wicander represents the fifth generation of her family to be involved in the cork segment.

Since the time Wicander took the reins as president of WE Cork—which was predominantly focused on cork underlayment products—she helped WE Cork expand within the flooring industry by developing numerous cork product launches. “When I first entered the industry, the majority of our business was cork underlayment and other products outside of the flooring industry,” she explained. “I have since been very focused on the flooring segment and have incorporated new technologies in developing our collections.”

Wicander’s path to her current position was not without its challenges. After graduating from college, Wicander’s father asked if she would be interested in going to California to explore the sound control market for their new WECU Soundless products. Her compensation entailed 100% commission plus $50 per day for food, hotel and transportation. After eight weeks, just two sales and a lot of rejection, she left the company.

However, three years later, Wicander negotiated a more industry-competitive package and rejoined WE Cork. Progressing from sales to marketing manager in a short period of time, Wicander was elevated to the position of president of the Western division in 1995 before ultimately assuming the role of president of the company in 1998.

Must Read

M-D Products names Ryan Plotkin president

Oklahoma City— Ryan Plotkin has been named president for M-D Building Products, Inc., a family-owned company involved in developing, manufacturing and marketing a range...

Engineered Floors supports JA Discovery Center

By Ken Ryan Dalton—Led by lead investor, Engineered Floors, the Junior Achievement (JA) Discovery Center of Greater Dalton is set to open here March...

Mannington, Phenix to raise prices

Salem, N.J.— Mannington and Phenix will both raise prices on several product categories effective with shipments beginning April 19. Mannington said both companies are committed...

Fuse Alliance names Ardex ‘Supplier of the Year’

Aliquippa, Pa— Ardex Americas was recognized by Fuse Alliance as its “Supplier of the Year.” The accessories supplier was also recognized by the group...

Mohawk Group continues DesignFWD CEU series

Calhoun, Ga.— Mohawk Group announced the return of its free series of accredited DesignFWD CEUs, first launched in 2020. Due to a very positive...

Ceramic: Using digital tools to connect in-store

By Megan Salzano If you haven’t implemented a digital strategy to help generate more sales, you’re already behind the curve. The COVID-19 pandemic helped...
Some text some message..