Emser adds Suzanne Zurfluh to design team

Home News Emser adds Suzanne Zurfluh to design team

Suzanne Zurfluh

Los Angeles—Emser Tile has named Suzanne Zurfluh as the company’s new director of design and trend. With two decades of experience in design and marketing luxury products, Zurfluh will enhance Emser’s strategy and broaden its position in product development and trend forecasting, the company said.

Zurfluh has spent the majority of her career in the floor covering industry focusing on both the residential and commercial segments. She studied textile design at the Philadelphia College of Textiles and Science (presently known as Jefferson University) and acquired her MBA in marketing at Loyola Marymount University. She then went on to work in New York and Los Angeles where her experience ranged from managing trend research and designing new products and color lines to branding, art direction and advertising.

“Suzanne brings years of design leadership experience and we welcome that knowledge and creativity to the Emser Tile team,” said Mark Seal, vice president of supply chain. “With her new insights, the Emser team is excited to see the innovative products that will debut in 2021.”

At Emser Tile, Zurfluh will collaborate with the marketing and product development teams to develop an annual design and trend strategy, the company said. Together they will host design groups to connect Emser to the design community and develop product collections that provide the market with story and inspiration. Included in this design-forward initiative is collaborating with national design firms on product development and custom product collections, including Gensler.

“I am very excited about my new role at Emser Tile, as I have always been fascinated with the company’s extensive yet recognizable product offering,” Zurfluh said. “I am ready to get to work alongside the product development, marketing and sales teams in order to create the design-forward, unique and beautiful tile that customers have come to know and love from Emser.”

Must Read

TISE Live digital event open for registration

Las Vegas—The International Surface Event (TISE) is producing a virtual event over the previously scheduled in-person January event dates—Jan. 26-28, 2021—with an online product-focused...

October new home sales continue strong fall season

Washington, D.C.—Sales of newly built, single-family homes in October dipped 0.3% to 999,000 from an upwardly revised September number, according to newly released data...

Suburban Housing: Increased trend or permanent shift?

This article was originally featured by the National Association of Home Builders. Washington, D.C.—In the wake of the COVID-19 pandemic, certain patterns and trends have...

Mannington launches new Main Street product line

Calhoun, Ga.—Building on its longstanding success in the Main Street category, Mannington is launching a new, updated and refreshed product offering and re-branding of...

Congoleum exits voluntary reorganization proceedings

Trenton, N.J.—Congoleum, founded in 1886, announced it has successfully completed its restructuring process as a privately held company. Through this process, the company has...

AHF Products to expand engineered wood facility

Mountville, Pa.—AHF Products announced plans this month to invest $2.5 million and create 20 full-time jobs at its Somerset, Ky., facility early in 2021. Work on...
X