Dalton—Piet Dossche will retire from his day-to-day management responsibilities at Shaw Industries effective Dec. 31 and will transition to his new role as a member of its board of directors.
“Piet and USFloors have had a tremendous impact on our business over the last few years,” said Vance Bell, chairman and CEO. “Piet has spurred innovation and growth across our entire hard surface portfolio. We are better as a company due to his time and influence here.”
Bell said Dossche will continue to influence the company’s hard surface direction. “Piet is transitioning from an operating role to a more strategic position,” Bell said. “He will continue to be a trusted advisor on market trends, innovation and opportunities across the global flooring market. I look forward to our continued partnership.”
Dossche referred to the last four years at Shaw as “tremendous,” as he spearheaded the successful integration. “In my new capacity, I will be in a better position to look from the outside in at the organization. I will guide and advise and provide direction when I see opportunity for growth and expansion. It’s an exciting opportunity to remain meaningful to the company.”
The founder of USFloors, which was acquired by Shaw in late 2016, Dossche has had a legendary career in the flooring industry. He launched USFloors in 2001, after an executive and leadership decade at Beaulieu of America. The turning point came in 2013 with the creation of COREtec, which fueled the company’s dramatic growth.
As president of USFloors and executive vice president of Shaw, Dossche was an entrepreneurial change agent helping drive strategic, profitable growth across the company. He was a key architect and partner with Shaw’s residential leadership, creating the recent sales structure transformation. Dossche has been instrumental in Shaw’s rapid hard surface growth and has helped guide USFloors International to a growing market position in Europe.
“When Shaw acquired USFloors four years ago, both parties saw the opportunity of combining the fastest growing company and brand leader in the fastest growing segment of the flooring business with Shaw’s broad market presence, logistics network, technology and financial strength,” Bell said. “Piet worked tirelessly and selflessly to help integrate USFloors into the Shaw organization to create maximum synergies for both companies. Certainly, we have seen the results with our growth and market share in this category. The COREtec brand is an integral and permanent pillar of the branding strategy for our company.”
Dossche added, “The team is well positioned. There are exciting things in the works from a product point of view and a brand point of view. The timing couldn’t be any better. We transition on a high note with many good things still ahead of us.”