Bruce named ‘30 Most Innovative Products’

Home News Bruce named ‘30 Most Innovative Products'

Mountville, Pa.—The Barnwood Living Collection by Mark Bowe, a new line of American-made solid hardwood flooring resulting from a collaboration between Bruce Flooring and T.V. host Mark Bowe of Barnwood Builders, has earned the distinction of being named one of the “30 Most Innovative Products for 2021″ by Beautiful Kitchens & Baths. The annual 30 Most Innovative Products listing features the editors’ top picks for products that combine smart function, seamless style and cutting-edge technology.

“Homeowners continue to gravitate toward farmhouse-inspired designs and are constantly seeking new ways to bring warmth and authenticity to their living spaces,” said Samantha Hart, executive editor, Beautiful Kitchens & Baths. “The Barnwood Living collection by Mark Bowe from Bruce delivers the kind of rustic, cozy, lived-in feel homeowners want. The flooring is not only beautiful, but it also tells a story. It’s like bringing a little piece of history into your home.”

The Barnwood Living collection by Mark Bowe from Bruce celebrates American craftsmanship. Every floor in the collection is crafted with care in West Virginia. Barnwood Living is a curated, 10SKU collection featuring a vintage, barnwood visual from Bruce. The collection includes floors with natural knots and wormholes, pronounced graining and distinctive markings that add to its unrefined appearance. It embodies an accessible yet faithful approach to an authentic hardwood design that combines Bowe’s barnwood aesthetics with the quality and craftsmanship of Bruce.

“We are thrilled to be recognized by Beautiful Kitchens & Baths, a respected resource for trustworthy information for consumers on remodeling and building products,” said Wendy Booker, vice president marketing & new product development, AHF Products. “These floors are not only for craftsmen like Mark, but also for homeowners who appreciate products that are authentic and familiar, that are handcrafted and create a warm ambience and a unique feeling of ‘home.’”

The Bruce story is a real American Story, Bowe added. “Most of its USA-made products are harvested from the Appalachian Mountains, making Bruce our nation’s leading manufacturer of North American hardwood flooring. When something is made in the USA, what often comes to mind is quality—a trusted workforce, precision craftsmanship, premium materials. That’s exactly what you get with the Barnwood Living collection.”

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