NovaFloor is a brand known for its commitment to style and innovation. Always looking to grow and evolve, this year brings yet another new height for the brand. From an updated portfolio that includes its newest collection, Dansbee, to displays, marketing materials and even a new website, NovaFloor is holding nothing back when it comes to making sure customers get what they want and more!
New in 2021, Dansbee is a modern collection inspired by bright and sunny Southern California living. After a pandemic year, customers are looking for an escape, so the team at NovaFloor is setting out to help them create one within their own homes. Beautiful landscapes, fresh air and contemporary yet relaxed furnishings were all inspirations for the new collection. Dansbee features 12 SKUs in light tones and clean styles. The new collection is the perfect flooring to lighten any space and your mood, too.
NovaFloor has also made updates to customer favorites, Serenbe and Lyndon. The entire rigid Lyndon collection has been upgraded to Lyndon Plus, which offers the same loved styles in addition to best-selling Caramel Apple, now with attached pad. In addition, Serenbe has been refreshed with six new styles to replace older visuals.
This year, more than ever before, consumers are starting the buying journey at home, seeking inspiration through internet searches, blogs and social media, determining exactly what they want before ever stepping into a store. NovaFloor’s new and streamlined marketing strategy for 2021 tackles every step of the purchase funnel, starting with social media and influencer marketing to showcase products and leave followers craving a new look.
Once they are ready to take the next step, they can browse the new and improved NovaFloor website. The site features a visually clean and seamless shopping experience and is optimized using responsive design, ideal for shopping either at home or on-the-go. The site is packed with new features, including larger product swatches, inspirational photography, detailed product information, a 2021 virtual catalog and a visualizer tool that allows any NovaFloor SKU to be placed directly into an image of a room.
Finally, NovaFloor has updated its in-store merchandising, including its primary merchandising vehicle, the NovaFloor Design Center—a gorgeous furniture-like display housing every NovaFloor SKU. The brand is also offering a more compact waterfall with large sample boards and eye-catching POP, a refreshed 2021 catalog and updated strap sets.