WOFB: Crafting your dream from succession

Home Column WOFB: Crafting your dream from succession

Randi Fuller By Randi Fuller Just over three years ago, my father said something to me that would change the course of my life forever: “Maybe you should think about taking over the business.” I laughed as I said, “Don’t hold your breath, dad.”

When I approached my husband, Al, about the idea I was not prepared when he said, “Well, now, wait a minute.” I was shocked. That is when I stopped laughing and began to seriously contemplate the flooring industry as a viable option.

The decision did not come easily. It meant moving and starting over with our family with three small children. It would mean a pay cut and fewer benefits. It meant long, brutal hours to learn the business and build relationships. It meant the vision of the future that I had formed in my head would be null and void. It would be a different future, an uncertain future.

What made me think I could do this? Why did I decide to take over a business that I never thought I wanted? Could I really handle running a business and make a name for myself in an industry that is dominated by men? To answer these questions, I had to look deep within myself and the legacy that is inextricably tied to who I am.

My father purchased a small flooring business when I was 10 years old. My mother handled the accounting and record keeping while my father installed flooring and took the lead in sales. In their 28 years in the flooring industry, they have taken a tiny, two-person operation into a thriving retail and installation enterprise with multiple installation teams.

I have always known that simply taking over my father’s business and keeping it going would never truly satisfy me in the long run. I do not want his dream; I want my own. The challenge then becomes: How do I take this business into the next 28 years and turn it into something that reflects my dreams?

Over time, I have come to see that many of my skills and various aspects of my personality were passed down to me. I claim this heritage and simultaneously acknowledge that, as a female, I have something unique to offer: focus on building connections.

I don’t just want to be someone’s boss. I want to be their mentor, a sounding board, someone who works collaboratively with those I lead. I want our customers to feel like they are not only getting what they pay for, but are immersed in a transformative experience with human connection at its center. I also seek connection with other women in the industry who empower, encourage and learn from one another. I believe that in these interpersonal relationships true success resides. This is my dream.


Randi Fuller is co-owner of Nevada-based Mesquite Tile & Flooring. Her focus is in interior design, marketing and research and development. She is also an artist whose mediums currently include watercolors and various types of tile. You can follow her art on Instagram @thesanctuarycreatress.

Must Read

Tim Hanno joins Louisville Tile

Louisville, Ky.—Tim Hanno has been appointed director of sales, South, for Louisville Tile. Since 2010, Hanno has worked as a sales leader in both the...

FCEF tackles key issues at fall meeting

Nashville, Tenn.—The Floor Covering Education Foundation (FCEF) brought together industry leaders as the group held its fall board meeting here Nov. 17-18. The FCEF...

‘Tom’s Tips:’ Utilizing the in-home advantage

https://www.youtube.com/watch?v=Dx16mTRcqvY&t=63s Dalton—The World Floor Covering Association (WFCA) released a new Tom’s Tips regarding staging and displays. In the Tom's Tips series, Tom Jennings, retail training...

NSI completes 46th R.I.S.E. home

Oberlin, Ohio—The Natural Stone Institute (NSI) provided natural stone and fabrication services for its 46th home with the Gary Sinise Foundation through its R.I.S.E....

Footprints Floors launches The First Fruits Fund

Littleton, Colo.—Footprints Floors, a 160-plus-unit flooring franchise, said it prides itself on being an organization that believes in the greater good. The brand recently...

TDG announces digital strategy for 2023

Dalton—The Dixie Group (TDG) has unveiled its digital strategy for 2023, which includes enhancing its digital capabilities by partnering with several companies to create...

As seen in

May 24/31, 2021

DOWNLOAD
Some text some message..
X