Dalton—The Floor Covering Education Foundation (FCEF) has partnered with Worx Solutions Management, a customer relationship management (CRM) provider. Worx is helping the FCEF manage its contacts and operations through the development of a custom CRM solution.
According to the company, the Worx team worked closely with the FCEF team to develop a CRM that would help them track industry supporters and contacts as well as recruits and trainees. “As a nonprofit organization, we often have to choose between the things we want and the things we need,” said Jim Aaron, executive director, FCEF. “A CRM is one of those wants that may have been pushed to the back of the line if it weren’t for the generosity of Worx.”
The Worx CRM system was built to feed directly from the FCEF’s two websites—fcef.org and flooryourfuture.com—to streamline daily functions and ensure information is organized and easy to access.
“With the CRM built for us, we have been able to eliminate many of our spreadsheets that had to be manually updated, saving our small team’s valuable time,” said Kaye Whitener, director of operations at the FCEF.
Dennis Jackson, president of Worx, added, “We’re honored to be able to provide this solution free of charge to the FCEF. We know that organizations like the FCEF can struggle with cumbersome, manual processes and it’s great to see them streamline their daily activities so they can focus more on the mission of their organization.”
The FCEF operates with only four full-time staff that manages their scholarship programs, development of technical college courses, fundraising and all awareness efforts making any tool to streamline processes extremely valuable.
To learn about supporting the FCEF in their efforts to end the installer shortage and support the education and training of professional flooring craftsmen, visit fcef.org.