Nourison rebrands to Nourison Home

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Saddle Brook, N.J.—Nourison has rebranded to Nourison Home. As the new parent for Nourison’s portfolio of products, the rebrand aims to better align the company’s strengths with evolving consumer needs and preferences.

“It’s not enough for us to just offer well made products,” explained Andrew Peykar, president, Nourison. “It’s about that something extra, whether its richer texture, better materials or design that offers more value to our customers. We are also focusing more on decreasing environmental impact and producing more sustainable products. Our products need to inspire joy and both look and feel good. That’s what Nourison Home is all about.”

Over the past 40-plus years, Nourison attributes its passion for innovation as having allowed it to stay relevant in a rapidly changing market. Today, Nourison has one of the largest product catalogs and in-house inventories in the industry, offering a wide range of products including rugs, carpets, home accessories, bedding, lighting and custom items.

To prepare for the next 40 years, Nourison conducted extensive consumer and product research while evaluating their strengths as a company. The result is a new brand that encapsulates Nourison’s strengths while appealing to modern consumers.

To capture the essence of the company and its various product lines, the new brand adds “home” to the Nourison name. The addition means to add depth and meaning. Home can mean many different things to people, Nourison noted, such as comfort, self-expression and security. Ultimately, home is a space that connects people with what they love.

Nourison Home will have updated visuals and messaging to help introduce the brand to new and existing customers. New digital tools will also be launched throughout the year to help make shopping for Nourison Home products easier and reduce friction across all channels. The company said it wants to create more connections with today’s consumer to help drive more pull-through with its retail partners.

Overall, the rebranding of Nourison to Nourison Home reflects the company’s commitment to meeting the needs of modern businesses and consumers, while also preserving the passion for the history and traditions that have made the company successful.

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