Lancaster, Pa.—Ecore International, a leader in upcycling rubber into high-performance surfaces for over 40 years, has launched its new TRUcircularity program, which aims to eliminate rubber waste by recycling and reimagining every end-of-life rubber floor. The initiative aims to help Ecore customers achieve sustainable impact through circularity.
TRUcircularity is designed to enable Ecore customers to complete the circularity loop by not only installing upcycled rubber flooring but also recycling their end-of-life rubber flooring, through Ecore, to be turned into the next generation of performance surfacing. By joining the TRUcircularity program, customers become active participants in the circular rubber economy. To honor their commitment to protecting the environment, Ecore will present each partner with a Circularity Guarantee certificate specifying the amount of rubber flooring they diverted from landfills.
“As its name suggests, our mission with this program is true circularity,” said Art Dodge, CEO of Ecore. “Through this program, we work together with like-minded customers to embrace the remarkable and renewable properties of rubber, and to keep this magical material out of landfills by transforming it into high-performance surfaces that help people live healthier, safer and stronger lives.”
Ecore’s TRUcircularity program follows a three-step process:
- Request a quote to remove and reclaim existing rubber flooring.
- Ecore coordinates pickup and transportation of the old rubber to one of its U.S.-based facilities to be used in the production of new surfacing.
- New high-performance Ecore flooring is installed, completing the circularity loop.
“We welcome any and all companies to help us revolutionize the rubber recycling landscape by joining our TRUcircularity program,” Dodge added. “By partnering with organizations who share our vision, we can transform the way end-of-life rubber is managed and turn it into a resource with infinite use and value. Together, we can make a significant difference in creating a planet free of rubber waste while improving the performance and safety of the spaces where we live, work and play.”
Ecore’s dedication to reclaiming rubber materials has already yielded the avoidance of over 3,300 tons of CO2 emissions, the creation of more than 1,500 unique performance products from reclaimed rubber and the diversion of over 300 million pounds of rubber from landfills annually.