Calhoun, Ga.—Karastan expanded its resilient line by presenting LuxeCraft Serenity, a premium WPC addition complementing its existing SPC offerings. The collection’s two sophisticated styles, Summerhill Chase and Wyndham Shores, provide exceptional durability, comfort and unique design opportunities.
“ComfortCore products are designed with a thicker construction for a softer underfoot feel to enhance the comfort of each step,” explained Adam Ward, vice president of product management, resilient. “The construction minimizes noise and reduces sound transmission with a multilayered construction. Therefore, LuxeCraft Serenity products allow our retail partners to create quieter, more peaceful environments for their customers.”
Summerhill Chase
Summerhill Chase features a unique blend of versatility and elegance with clean, sleek visuals. The collection is available in 9-, 5- and 3-inch widths. The 3- and 5-inch planks offer a fresh approach to flooring design, allowing for endless customization possibilities with multiple lengths.
Wyndham Shores
Wyndham Shores showcases a 9-inch-wide by 72-inch-long plank, available in a variety of colors. This style is perfect for those seeking a modern, expansive look that brings a touch of nature indoors.
With new ComfortCore construction, both Summerhill Chase and Wyndham Shores provide superior comfort and sound absorption. LuxeCraft Serenity also includes WetProtect and GenuEdge Technology.
LuxeCraft Serenity embodies Karastan’s latest campaign, “Nature’s Touch.” The campaign takes inspiration from the beauty of the surrounding world and infuses it into Karastan LuxeCraft. “Nature’s Touch” includes new digital marketing assets that can be used to tell the story.