Baltimore – Floorco Distribution has initiated the first phase of its geographical expansion by aligning with Superior Flooring Products to cover the Northeast Ohio market. With this new partnership, Superior Flooring Products will distribute exclusive floor covering lines in Floorco Distribution’s private-label brand, Meridian Elevated Essentials.
“As Floorco Distribution continues to establish our growing network, our next strategic step to strengthen our Meridian brand is expanding into new markets,” said Ron Conley, president of Floorco Distribution. “Partnering with Superior Flooring Products makes sense for both parties. We will cultivate our unique and innovative assortment of Meridian brand products into focused markets through this new partnership. With this new alignment, Superior Flooring Products will provide target retailers access to new-to-the-market, premium-quality Meridian floor covering products at a value with the benefit of local service.”
Superior Flooring Products will initially distribute Meridian hardwood and luxury vinyl flooring out of its centrally located facility in Akron. “We are very excited about this strategic partnership with Floorco Distribution,” said Craig Phillips, president. “Having single distribution of a new brand program in our region gives us the opportunity to bring stylish, high-quality, competitively priced products to the area.”