Mountville, Pa.—AHF Products is launching Hartco Contract, a new line of vinyl plank and tile floors including SPC rigid core, loose lay thick LVT and dry back traditional LVT, as well as homogeneous and heterogeneous vinyl sheet designed for light commercial, multi-family and manufactured housing installations.
According to the company, the new line is designed to simplify the shopping experience for the customer. The same designs are offered in multiple constructions so the customer can select a look in the construction that best suits her needs, making it easy to find the right flooring for any small business space.
“It’s simple,” said Brian Parker, director, product management, AHF Products. “Instead of navigating a confusing landscape of options, we’ve done the work for you. Our portfolio offers the structures customers need in a curated collection of the most popular designs. The goal is to help retailers grow their business in the segments in which they currently participate, and to make it easy for them to expand into new ones. Many pragmatic dealers recognize Main Street can be a profitable way to drive incremental growth with the right product line and program.”
New colors and natural wood and stone designs are offered across all three plank and tile structures and include standard and large format plank and tile designs. Both heterogeneous and homogeneous sheet structures offer coordinating weld rods. To further simplify the installation process, the same Bruce Contract adhesive can be used with the entire product portfolio and offers an additional five years to the product warranty. All floors in the collection are FloorScore certified.
The Hartco Contract collection offers HartGuard UltraShield, a breakthrough coating system that provides best-in-class protection, according to the company. The special formulation is infused with an integrated technology to provide superior resistance to scratches and stains and is easy to clean and polish in commercial settings.
All vinyl plank and tile structures offer unique advantages that support commercial space requirements and installation preferences without sacrificing design. All offer a 20-mil commercial wear layer, as well as a 15-year commercial warranty. The coating on the plank and tile products also contains Cleantivity protection, which inhibits the growth of bacteria, mold and mildew, lowering maintenance efforts and costs.
The vinyl sheet features and benefits include durability—2mm gauge construction which provides a solid durable, and stable floor and withstands heavy rolling loads. It is also environmentally responsible – 100% virgin vinyl, with no phthalates or heavy metals. These floors are ideal for use in Healthcare, Assisted Living, Education, Corporate, Hospitality, Retail and Institutional interiors.
The website, Hartco.com/contract site includes a new commercial visualizer to help ensure a streamlined process and quicker turnaround on projects, and provides a fast, seamless way for professionals to build confidence during product selection.
“The genesis of the Hartco Contract line is that we listened to our customers,” Parker noted. “In today’s competitive flooring market, retailers are looking for ways to increase sales. We are committed to helping our customers grow by offering the best products that satisfy them at their point of need, whether that be our classic hardwoods to our new affordable, durable and design-forward resilient flooring.”