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Deciphering waterproof vs. water ‘resistant’

By Ken Ryan and Reginald Tucker Consumers may not know an SPC from a WPC but they can relate to waterproof flooring. It’s what...

Laminate: Resurgence tied to supply chain issues

By Reginald Tucker Ongoing supply chain issues at U.S. ports—as well as those around the world—have impacted virtually every business sector, flooring included. Nowhere is...

Wood: Branding strategies give segment a boost

By Reginald Tucker It’s no secret that hardwood flooring has lost precious market share to competing flooring categories such as SPC and LVT/P and,...

Ceramic tile poised to take back market share

By Megan Salzano Ceramic tile is one of only two truly aspirational product categories available in flooring today—hardwood being the other. It offers technologically...

Carpet: Resurgence may have lasting implications

By Ken Ryan For a flooring segment that had seen little to no growth since the end of the Great Recession more than a...

Resilient: Tackling supply chain challenges head on

By Megan Salzano Originally sparked by the pandemic shutdowns in 2020, instability in ocean freight timelines and congested U.S. ports have caused an ongoing...

Installation: 5 smart approaches to keep talent

By Ken Ryan The never-ending task of recruiting and training installers has been a flooring industry bugaboo for decades. It's a problem that worsened...

Examining the exodus: Impacts of urban migration

By Elisabeth McGowan Urban locales have historically been the go-to locations for folks seeking more job opportunities, restaurants, entertainment, etc. That big-city lifestyle is...

Clean vs. green: Generational preferences reshaped post-pandemic

By Megan Salzano In early 2020, millennials officially surpassed baby boomers as the nation’s largest living adult generation at 72.1 million, according to estimates...

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