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By Ken Ryan and Reginald Tucker Consumers may not know an SPC from a WPC but they can relate to waterproof flooring. It’s what...

By Reginald Tucker Ongoing supply chain issues at U.S. ports—as well as those around the world—have impacted virtually every business sector, flooring included. Nowhere is...

By Reginald Tucker It’s no secret that hardwood flooring has lost precious market share to competing flooring categories such as SPC and LVT/P and,...

By Megan Salzano Ceramic tile is one of only two truly aspirational product categories available in flooring today—hardwood being the other. It offers technologically...

By Ken Ryan For a flooring segment that had seen little to no growth since the end of the Great Recession more than a...

By Megan Salzano Originally sparked by the pandemic shutdowns in 2020, instability in ocean freight timelines and congested U.S. ports have caused an ongoing...

By Ken Ryan The never-ending task of recruiting and training installers has been a flooring industry bugaboo for decades. It's a problem that worsened...

By Elisabeth McGowan Urban locales have historically been the go-to locations for folks seeking more job opportunities, restaurants, entertainment, etc. That big-city lifestyle is...

By Megan Salzano In early 2020, millennials officially surpassed baby boomers as the nation’s largest living adult generation at 72.1 million, according to estimates...