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Retail Education

Retail education: Installation, sales training opportunities galore

August 20/27, 2018: Volume 34, Issue 5 By K.J. Quinn This special FCNews Retail Education series, sponsored by 3M, is designed to help specialty retailers build...

Retail education: The real science behind WPC

FCNews Ultimate Guide to WPC: July 17/24, 2017 By Bill Treiber   The emergence of WPC (wood plastic composite) core flooring into the LVT and LVP product...

Retail Education: Negatives make positives

By Kelly Kramer July 22/29; Volume 27/Number 7 So often in sales we tend to leap headfirst into selling. We greet our new customers and move...

Relax, do the footwork

Volume 26/number 28 June 10/17, 2013 by Kelly Kramer For many of us old timers in retail flooring sales, we understand there seems to be no...

retail education: My Schlüter experience

by Kelly Kramer Well it’s been about 27 years since I took my first job as a retail flooring salesperson. During my initial 17 years...

Retail education: Quality takes time

By Kelly Kramer Volume 26/Number 26; May 13/20, 2013 Often in an effort to generate dollars immediately, we forget that selling bottom line and cutting corners to...

Retail Education: The phenomenon

Volume 26/Number 25; April 29/May 6, 2013 By Kelly Kramer Earlier this year I encountered a situation that you, as a retailer, may have already had happen...

After-sale follow-up

by Kelly Kramer This article is from page 49 in my 184-page training manual “Selling Clean In Retail Flooring.” Is this a plug to sell...

Can meatballs be your competitive advantage?

by Lisbeth Calandrino Several years ago I took a trip to Ikea in New Jersey. Ikea is the largest furniture store in the world with...

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